Gucci continues to be one of the most fascinating stories happening in fashion and culture today. It encompasses all the details of a good fairy tale - rags to riches, rescue, wizardry. It also represents something deeper going on in popular culture. There's so much more to get at why Alessandro Michele's designs are so appealing to so many people, particularly consumers 35 and under, who haven't been spending on traditional luxury brands goods. They are the holy grail for retailers, and they now account for 50% of Gucci's sales.
So glad I had the chance to write about Gucci in May's WSJ. Magazine.